The Importance of SSL Certificates for SEO
SSL certificates are crucial for both security and SEO. An SSL certificate enables HTTPS, encrypting data between your website and its visitors, protecting sensitive information like passwords and payment details. Google considers HTTPS a ranking signal, so having an SSL certificate can slightly boost your search rankings. Additionally, browsers like Chrome label non-HTTPS sites as “Not Secure,” which can hurt user trust and increase bounce rates. SSL is also required for certain features like progressive web apps and better referral tracking. Installing an SSL certificate involves obtaining one from a trusted Certificate Authority and configuring it properly on your server. Ultimately, an SSL certificate is essential for building credibility, improving SEO, and ensuring a safe browsing experience.